Activity
4 min
Overview
Activity is where Sales managers can review team activity across customers and prospects: calls, meetings, and other touchpoints. Activities are tied to specific provider or site profiles and can be viewed across reps, territories, and customers or prospects. MedScout provides a bi-directional activity sync with the customer's CRM so the field team's work shows up where the rest of the business resides.
Key Capabilities
Good to Know
- CRM coverage: The CRM activity sync supports Salesforce and HubSpot today. Other CRM integrations (Zoho, Dynamics) are on the roadmap but not yet supported for activity sync.
- Activity type mapping: For now, all MedScout activities sync to the CRM as notes by default. Mapping specific MedScout activity types to specific CRM activity types (call, meeting, etc.) is supported as a configurable enhancement; check with your admin or CSM on current state.
- Activity ID matching: Salesforce surfaces a unique ID on each Note that lets MedScout track sync state cleanly. HubSpot does not expose a unique ID, so MedScout uses a timestamp-plus-record-id approach to identify activities — this works in practice but is worth keeping in mind if you see edge-case sync behavior.
- Sync direction defaults: When a provider is first linked to the CRM, MedScout pushes existing activities to the CRM but does not pull pre-existing CRM activities into MedScout for that provider. From the link point forward, activities sync bi-directionally.
Additional Resources
- Provider ProfilesProfiles
- CRM Integration